Campaign strategy simplified to maximise impact
You have the beautiful theme, you've added all your content and everything is looking great, but all of this is for nothing if you don't have a campaign strategy. How can you build your audience, maximise their interactions and deliver content relevant to their interests? We're here to help!
Making the most of interactions
An interaction is potentially the first step in an ongoing dialogue between that person and your campaign. With that in mind we want to make sure that we're using every opportunity to encourage your supporters to take further actions. We can do that in a number of ways, but it all starts with engaging content.
Our action thank you pages allow you to display, customisable, content rich landing pages after any interaction. They are designed to encourage sharing and expose the supporter to further content that may be of interest.
Email at the heart of your campaign strategy
With each interaction our supporter is sent an auto response email. These emails provide another opportunity to encourage sharing and promote other relevant content so optimising these interactions should be at the core of our campaign strategy.
Our accompanying email theme will ensure that the aesthetic from your site is carried through to every correspondence and that we're making the most of every opportunity to engage.
Workflows
But why stop there? We could set a follow up email for a week later, and perhaps we could tell them about an upcoming event the week after. Although we don't want to carelessly bombard our audience with needless emails, if we're smart we can set up staggered emails, after our initial auto response, that are valuable to all concerned.
We'll help you to set up campaign strategy workflows for each area of your site so that you can take your interactions to the next level.
Intelligent data
With every interaction you're learning something about your audience, their interests, likes, dislikes and level of engagement.
With the help of NationBuilder's powerful CMS you can use that information to personalise your communications and best speak to what matters to them.
Our packages
Below is a breakdown of our packages which have campaign strategy at their core. For any work to be carried out the client must have a NationBuilder account, the cost of which is not included below. You can find out more about NationBuilder pricing here.
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Get in touch
Want to get started or just want to learn more about campaign strategy? Get in touch using the form below.
