In 2021 Tracy Brabin MP ran a successful campaign for the position of Mayor of West Yorkshire. The Space Room built the digital platform for that campaign and managed the changing functionality requirements as they emerged.
Features
- Focused around telling Tracy’s story, priorities and pledges
- Dedicated testimonials section for building credibility
- Petition and survey functionality for gathering feedback and growing a mailing list
- Ongoing support over the duration of the campaign
Focused on Tracy Brabin's pledges
The goal for the campaign was two fold. We wanted to inform people about who Tracy is and highlight her credentials, but also make it clear what was important to her and what she wanted to achieve for the people of West Yorkshire.
We created a dedicated section on the site for talking about Tracy's pledges ,which we pulled through to a carousel on the home page. This meant that, at a glance, visitors could get a feel for whether Tracy's priorities aligned with their own, always with the option to find out more.
Credability through endorsements
A second key requirement was to communicate Tracy's credibility and suitability for the position. We did this firstly by telling Tracy's story and secondly, though showcasing a long list of notable endorsements.
We arranged the endorsees in a grid with thumbnail images, names and positions, so that a visitor could get an instant overview of the breadth of support Tracy was receiving. We then adding an endorsement quote, which revealed on hover for more context.
Tracy Brabin mayoral campaign features
Custom website theme
Design
Custom functionality
Engagement & Support
Responsive layouts
Custom home page
Newsletter sign up
Blog
Video
Social Media Sharing
Donations
Campaigns
