Orchid Project is a charitable organisation dedication to the eradication of the practice of Female Genital Mutliation/Cutting (FGM/C) around the world.
In collaboration with Edna Adan , they asked us to create an infographic, highlighting the plight of women in the Somaliland region, where FGM/C is rife.
The main challenge here was in creating a graphic that did not shy away from the seriousness of the issue without resorting to harrowing imagery. It was important to all parties that the dignity of the women affected was preserved. This was achieved through focusing on the traditional patterns found in a Somaliland women’s dress and using that as a device for telling the story of the data. It was also important to maintain the Orchid Project colour palette and brand typography throughout.