Book covers: Cradle to Cradle

By: Daniel Pomlett on 13.08.15
Category: Print
Tags: ,

I’m This is the fourth post in my “Books I’ve read this year” series where I attempt to reimagine the front covers of my reading list. These are quick projects, intended to be an exercise in finding ways to distill the content of a book down to a neat visual idea.

“Cradle to Cradle”, written by Michael Braungart and William McDonough is a manifesto detailing how we move from the current, wasteful and environmentally damaging ‘Cradle to Grave’ industrial model to a more sustainable ‘Cradle to Cradle’ model.

In a cradle to cradle industrial process products would be made from materials that can be completely reused in one of two spheres. They would either degrade into the biosphere, with no harmful side effects and even potential benefits (Biological Cycle), or they would be reused in the production process (technical cycle) with no degradation of quality as currently seen in many recycling techniques.

In a nutshell the book is about how you can create an industrial process that, at the very least, causes no environmental damage and could in fact be beneficial and potentially life giving. I wanted to design a cover that reflected the optimism of such a model and contrasted old ideas of industry with potential new ones.

I liked the idea that rather than being a source of pollution, a factory could actually be a giver of life. By using a typically glum, greyscale, image of a factory but changing the smoke to be rainbow coloured I felt I could communicate that idea succinctly.

Cradle to Cradle cover